We follow a strict set of guidelines, including:
Using a big headline and hero shot – A large colorful headline should dominate.
Using a video – The interactivity keeps a customers attention.
Using testimonials – Putting positive testimonials on your site can increase sales by 34%.
Using an easy-to-complete form – Short form: Using the fewest fields you can and make the form as compact as possible.
Action button above the fold – Place the key action button “above the fold”, the area visible without scrolling.
Show people – People are naturally drawn to people.
Make sure the landing page syncs with the ad – Make sure to state the same offer in the same terms with the ad that got them there.
Using recognized logos – Quotes from recognized news sources add credibility.
Address the reader with your copy – People read left to right. Using you and your.
Minimize risk and fear – Include seals such as Money-Back Guarantee, Risk-Free Trial Offers, Secure Server, Free Shipping and Easy Returns.
Using a single landing page – Multiple-page order processes drop conversion rates.
Make text easy to read and skim – Make copy clear and readable, and try to Using bullets for quick scanning and increased retention!
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